the fergy with brand new technology. power rangers. it was exciting for me to see the toys that i enjoyed as a kid and see our kids enjoying them today. >> let's talk about apple. i was in the apple store the other day and i walked in and said, recession? what recession. it's unbelievable. no matter what time of day it's bustling. your poll shows that 49% of people on your website do want an iphone when it comes to a smartphone. 41% -- excuse me, that should be 49%. 41% want an ipad if you're talking about a tablet. they don't have the entire market but they certainly have -- it's like when you talk about kleenex you mean tissue. it's the same kind of thing? >> it is becoming that way. you know? ipod became the new music player and that was the ubiquitous term for it. it's all about the design. they're so cool looking. with ipad in particular, we were talking about this last night at home. not everyone has a use for an ipad and it's very specific functionality. however, you see one and you have to have one regardless of whether you rea